Founded in 2007 in Brixton, London, by visionary Shaun Pulfrey, luxury haircare brand, Tangle Teezer, has transformed the industry with groundbreaking technology. Celebrated by customers, influencers, celebrities and stylists across 75+ countries, Tangle Teezer strive to deliver award-winning products empowering self-expression and boosting hair health.

At Tangle Teezer, there is strong culture of inclusion, innovation and collaboration. Employees aren't just achieving hair goals - they’re also part of a movement that’s reinventing haircare, one genius stroke at a time.

Recruitment challenges

Before using Teamtailor, our recruitment process felt fragmented and manual, which created inefficiencies across the board. Tracking applications was a time-consuming process, and collaborating with hiring managers often meant endless email threads and spreadsheets that were hard to maintain. Beyond that, we found it difficult to provide a consistent and engaging experience for candidates.

On top of this, we were missing an effective way to showcase our employer brand and differentiate ourselves in a competitive market. We also struggled to engage with passive candidates, which limited our talent pool for some of our more niche or specialist roles.

Moving to Teamtailor

Teamtailor stood out because of its intuitive and user-friendly interface, which made it simple to centralise and streamline our hiring processes.

One major draw was the customisation options—it allowed us to build a visually appealing career site that truly reflected Tangle Teezer’s unique culture and values. We were particularly excited about the ability to create campaigns and nurture talent pools, which felt like a real step forward in how we engage candidates, both active and passive.

Additionally, the automation features such as Co-pilot, felt like a huge win for saving time and creating efficiencies, especially given how much time we had been spending on repetitive administrative tasks. It also felt like a tool that could grow with us as our hiring needs evolved, which was really important.

Revolutionising Tangle Teezer's candidate journey

Teamtailor has completely elevated our candidate journey. From the moment someone lands on our career site, they’re met with a clear, engaging, and seamless process that reflects the kind of experience we want them to associate with Tangle Teezer.

The career site is essentially our shop window—a place where candidates get their first real insight into what it’s like to work at Tangle Teezer. We’ve been able to tailor the content and visuals to showcase not just the roles we’re hiring for, but the values and culture that make us unique. It’s helped us attract talent that aligns with our vision, and the seamless application process has made it easier for candidates to engage with us. We’ve seen how a strong career site can help us stand out in a crowded market, and we’re committed to using it as a key tool to tell our story and engage the best talent out there.

Overall, personalised and timely communication has been a real game-changer—we can now keep candidates updated at every stage, which has helped build trust and reduce drop-offs. Candidates have also told us they appreciate the transparency in our process, whether it’s seeing what to expect in the next steps or receiving automated but personalised feedback. It’s ultimately made the candidate journey feel more professional, engaging, and human.

Leveraging recruitment metrics

Since implementing Teamtailor, we’ve gained better control and visibility over our recruitment metrics.

Our time-to-hire is consistently at 30 days, which is a benchmark we’re proud to maintain as it ensures we’re hiring efficiently while still providing a thorough and engaging process for candidates. Additionally, our application conversion rates have increased, thanks to tailored job posts and an improved candidate experience on our career site.

Hiring manager engagement has also gone up significantly due to Teamtailor’s automation tools, which make it easier for them to stay involved and provide timely feedback. Having centralised data has also allowed us to track and refine our strategies while showcasing the ROI of our recruitment efforts.

Saving time and building candidate relationships with Co-pilot

Co-pilot has been a real lifesaver in terms of efficiency. It handles so many of the repetitive tasks that used to eat up hours of my week, like sending follow-up emails, scheduling interviews, or managing feedback reminders.

It’s also helped us create a more consistent process because everything is automated and standardised, which means no steps get missed. This has freed up my time to focus on more strategic elements of recruitment, like building relationships with candidates, working on employer branding, and analysing data to improve our hiring outcomes.

It’s also made hiring managers’ lives easier—they have everything they need at their fingertips, which has improved engagement and collaboration across the board.

Adapting recruitment to the CPG industry

The CPG (consumer packed goods) industry can be quite nuanced, so our strategy needs to reflect that.

Roles in this space often require candidates who are not only skilled, but also deeply aligned with our brand and its values. For us, that means being strategic about where we advertise roles and tailoring our messaging to resonate with the right audiences.

It’s also about leveraging niche platforms and building talent pools that we can tap into for future roles. Community engagement has become a big focus—whether it’s through social media, events, or campaigns—because we want to position Tangle Teezer as the employer of choice for top CPG talent.

It’s not just about filling roles; it’s about finding people who will thrive within our unique culture and help us achieve our goals.

What does a successful recruitment process look like to you?

For me, a successful recruitment process is one where candidates feel informed, valued, and engaged from start to finish. It’s not just about finding the right person for the role but also ensuring that every candidate—whether successful or not—walks away with a positive impression of Tangle Teezer.

Internally, success means that hiring managers feel supported and empowered to make the best decisions, and the process runs smoothly without unnecessary delays or bottlenecks. Ultimately, it’s about aligning the right talent with the right roles while building a strong employer brand that attracts even more great candidates in the future.

Future goals and advice to others

Looking ahead, one of our key goals is to dive deeper into the data we’re collecting. We want to use it to identify trends, refine our strategies, and improve forecasting for future hiring needs. We’re also looking to expand our talent pools and find new ways to engage passive candidates through campaigns and community-building activities. Another priority is to further personalise the candidate experience, ensuring that every touchpoint feels thoughtful and tailored. Finally, we’re aiming to drive even greater adoption of the system among hiring managers to ensure the process is as collaborative and efficient as possible.

If you’re looking for a platform that’s easy to use, highly customisable, and genuinely makes a difference in how you recruit, I’d highly recommend Teamtailor. It’s a tool that not only streamlines your process but also helps you tell your employer brand story in a way that resonates with candidates.

My advice would be to invest time in the initial setup—customise it to fit your needs and make sure your team is onboard from the start. The more you put into it, the more you’ll get out of it, and you’ll quickly see the impact it can have on your recruitment outcomes.