Attracting and retaining talent is more challenging than it used to be. Today’s employees seek a positive workplace culture, growth and purpose more than just a monthly paycheck. Your Employee Value Proposition (EVP) is a powerful tool to boost your employer brand, employee engagement and overall retention rate. Let’s explore what an EVP is and how it can help your organization.
Valentina Behrouzi
I'm Val, one of the Marketing Managers here at Teamtailor, responsible for our Global marketing. I love talking about candidate experience and how we can strive to make hiring more inclusive.
Your EVP is your company’s unique set of perks and benefits that make up your wider employer brand and that employees receive in exchange for their skills and commitment. Beyond salary, it covers everything that makes your company worth working for, and what your employees will experience working within the organization.
A compelling EVP is crucial in attracting and retaining talent and has a number of positive benefits for your organization.
A compelling EVP should encompass all aspects of your employees work and personal life, addressing the employee experience as a whole
For an EVP to be effective, it needs to align with both the business goals and employee expectations. You need to ensure your approach to creating your EVP has been strategic and that you continue to measure its impact.
Direct ROI is difficult to measure, but there are a number of metrics you can monitor to determine its effectiveness.
Your EVP might need to change over time, so make sure you’re always on top of it and have an understanding of industry and cultural trends. Use our tips below to ensure that your EVP is always optimized.
Your EVP is the crux of your employer brand and can be a game-changer for your organization. It will strengthen your employer brand, boost your organization’s reputation and lead to a more engaged workforce. By crafting a strong EVP, and constantly measuring and optimizing, you can create a workplace where employees feel valued, satisfied and are engaging positively.
Now you know all about your EVP, download our guide on improving your employer brand below!
We’ve built a comprehensive guide that will help you transform your career site into one that converts the right talent. Here are some key takeaways.
Candidates’ priorities are changing, so your employer brand should adapt to these changes. We’ve listed key metrics to measure your employer brand.
Here are some easy ways you can start to assess and improve your employer brand in order to attract and hire the right talent